The Pure Play approach means that sustainable investments focus on investing in companies that are only active in a specific sector, such as hydrogen or solar. This ensures that conglomerates, which often have a certain – albeit small – percentage in nuclear energy or similar sectors that we exclude, cannot find their way into our portfolio. It is therefore purer (pure) and easier to assess sustainability criteria.

Examples of pure players in our portfolio

What we do not apply is the so-called best-in-class approach:

Best-in-class approach

The best-in-class approach describes a frequently used concept for selecting companies. The best sustainable companies are selected from all industries. In many cases, however, this approach does not go far enough, as the investor does not want the most sustainable oil shares, for example, but no oil shares at all.